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How to connect the Google API

To connect Customer Alliance with a Google Business Profile (formerly Google My Business), the process is handled directly within the our dashboard. This connection allows you to distribute reviews and, most importantly, reply to Google reviews directly from the Customer Alliance interface.

Here is the step-by-step guide:

Prerequisites

  • Admin Access: The user must have Administrator rights

  • Google Ownership: The user must be an Owner or Manager of the Google Business Profile.

Step-by-Step Instructions

  1. Log in to Customer Alliance Navigate to the Customer Alliance platform and log in with your credentials.

  2. Navigate to Settings In the main menu on the left-hand side, click on Settings 

  3. Open "Portal Accounts" Under the General settings tab, look for a sub-section titled Portal Accounts. This is where external connections for Google, Booking.com, and other platforms are managed.

  4. Connect Google

    • Find the Google entry in the list of portals.

    • Click the Connect or Login with Google button.

    • A Google authorization window will pop up. Choose the Google account that manages your Business Profile.

  5. Authorize the Connection

    • Grant Customer Alliance the necessary permissions to "See, edit, create, and delete your Google business listings."

    • Note: This is required so the platform can pull your reviews and post your replies.

  6. Select the Specific Location If your Google account manages multiple locations, a dropdown menu will appear. Select the correct business location you wish to link to this specific Customer Alliance account.

  7. Save and Verify Once selected, the status should change to Connected. You may see a green checkmark or a "Active" status next to the Google icon.

 

However, to ensure a smooth connection and avoid common errors, that should be double-checked on the Google side:

1. Verify "Manager" or "Owner" Status

The Google account you use to sign in must have sufficient permissions. If you are just a "Site Manager," the connection might fail.

  • How to check: In Google Search, type "my business", click the three dots (⋮) menu → Business Profile settings → People and access. You must be listed as an Owner or Manager

     

     

2. Confirm Business Verification

Google will not allow third-party apps to pull data or post replies for profiles that aren't fully verified.

  • How to check: Ensure there isn't a "Verification Required" or "Pending" banner on their Google Business dashboard. If the profile isn't verified, Customer Alliance won't be able to "see" the location.

3. Clear Any Pending Invitations (Optional)

If you have a "Location Group" (common for businesses with multiple branches), they should make sure their user account has access to that specific group. Sometimes a connection fails because the user has an unaccepted invitation to manage the location they are trying to link.

Pro-Tip for Troubleshooting

If you get a "No locations found" error during the connection process:

  • It usually means they are logged into multiple Gmail accounts in the same browser.

  • The fix: Open Customer Alliance in an Incognito/Private window and try the connection there. This forces it to log into the exact Google account that manages the business.

 

Why do this?

  • Centralized Replies: You won't have to switch between tabs; you can reply to Google reviews directly within Customer Alliance.

  • Automated Distribution: You can set a percentage of your review invitations to be "pushed" toward Google, helping you improve your star rating and local SEO.

  • Consistent Data: It ensures your review count and rating in the Customer Alliance widget stay synchronized with your actual Google data.