---
title: "Review requests: ask your guests for a review on Google, Tripadvisor or HolidayCheck"
description: "Review requests: ask your guests for a review on Google, Tripadvisor or HolidayCheck"
---
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# Review requests: ask your guests for a review on Google, Tripadvisor or HolidayCheck
## Send guests directly to Google, Tripadvisor, or HolidayCheck to collect external reviews without an intermediate survey.
#### **What is a review request?**
A review request is an email Customer Alliance sends your guests with one button that opens your property's review page on Google, Tripadvisor or HolidayCheck. There is no survey in between: the guest goes straight to the portal.
Use it when you want reviews on a portal rather than feedback for yourself. If you want to hear from guests first, keep sending survey invitations: a guest who rates you well is offered the portal at the end of the survey.
Every guest you choose gets the same email, whatever their past ratings. Google and Tripadvisor do not allow asking only happy guests for a review.
#### **Before you start**
You need three things in place. Until they are, the **Request reviews** button stays greyed out and the card says what is missing.
- **A review link for the property.** Add it in **Settings → Review Links**. You can only ask for reviews on the portals the property has a link for.
- **The surveys feature.** Review requests are part of it. If it isn't enabled for your account, contact Customer Alliance.
- **Permission to set up surveys for the property.** Colleagues without it can see the results but not send.
#### **Send a review request once**
1. Open **Distribution** and choose the property.
2. On the **Email invitations** tab, find the **Review requests** card and click **Request reviews**.
3. Under **Review portal**, pick the portal. Only portals with a review link are offered.
4. Choose who gets it: one or more **Audiences**, email addresses separated by commas, or both.
5. Click **Send review requests**.
The confirmation says how many requests were queued, and how many guests were skipped because they were contacted in the last 30 days (see *How often a guest is emailed*). Customer Alliance sends the emails shortly afterwards, each in the guest's language.
Guests on your blocklist, guests who unsubscribed and guests who withdrew consent are always left out.
Ask automatically after each stay
An automation asks every guest in an audience for a review a set number of days after they leave. You need an audience first, which you create in **Settings → Audiences**.
1. On the **Review requests** card, click **Automate**.
2. Under **New automation**, choose the **Review portal** and the **Audience**.
3. Under **Send timed off**, choose **Departure (scheduled)** or **Checked out (actual departure)**.
4. Under **Days from that date**, enter 0 for the day of departure, or more to wait.
5. Click **Add automation**.
A review can only be asked for after the stay, so arrival dates and negative days are refused. You can also time it off a stay or guest custom field holding a date. Customer Alliance can't tell whether that date falls after the stay, so check it does.
Customer Alliance looks for guests who are due every 6 hours and after each sync with your PMS. Each guest is asked once per stay and portal. A request that can't go out within 7 days of its due date is dropped, so no guest is asked weeks after leaving. Requests for cancelled stays are never sent.
To pause an automation, open **Automate** and turn off the switch beside it. It stays on the card marked **Off**. To remove it, click its delete button.
#### **Write your own review request email**
Until you change it, guests get a short built-in email. To write your own, open **Settings → Invitation Emails** and choose the **Review request** tab. The **Edit the review request email** link on the Review requests card takes you there too. One email covers every property in your account.
- **Subject and body.** Write the message in your own words. Click a merge tag to insert it.
- **Button label.** Leave it empty to use "Write a review" in the guest's language, or set your own. The button and the unsubscribe link are always added for you.
- **Sender name and reply-to.** While these are empty, the email uses your invitation email's sender name and reply-to, which the empty fields show in grey.
- **Language.** Pick a language, write the email in it, and save. Guests whose language you haven't written for get your English version, translated automatically.
- **Preview and test.** The preview shows the email with Google as the sample portal. **Send test** emails it to you, or to the address you enter.
| Merge tag | Becomes |
| --- | --- |
| `` | The guest's first name, or "there" if unknown |
| `` | The guest's title, such as Mr or Ms, in the email's language |
| `` | The name of the property |
| `` | The portal you're asking for: Google, Tripadvisor or HolidayCheck |
**How often a guest is emailed?**
No guest gets a review request within 30 days of a survey invitation, or a survey invitation within 30 days of a review request. This holds across your whole account and every survey, so guests aren't asked twice in a short time.
- **One-off sends** skip anyone contacted in the last 30 days and tell you how many. To ask them anyway, tick **Ignore the 30-day cooldown** before sending.
- **Automations** always respect the 30 days. A guest who is held back is not asked later.
- **Unsubscribing.** Every review request carries an unsubscribe link. A guest who uses it stops receiving both review requests and survey invitations from you. Find them in **Settings → Privacy & GDPR**, with your blocklist and consent records.
#### **See how your requests are doing**
The **Review requests** card on Distribution → Email invitations shows, for each portal, how far your requests got. It counts guests, not emails: each guest is counted once per portal, at the furthest step any request to them reached, across all time.
| Column | Guests who… |
| --- | --- |
| Waiting | have a request queued that hasn't gone out yet |
| Sent | have been sent a request |
| Delivered | arrived in the recipients inbox |
| Opened | opened it |
| Clicked | clicked the button through to the portal |
| Reviews confirmed | left a review on that portal that we matched to them |
| Not sent | no review request sent, for example because they unsubscribed, are on your blocklist or their stay was cancelled |
Some portals show only the reviewer's first name, so their reviews can't be matched to a guest. For those portals, **Reviews confirmed** shows – and the card says why.
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