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Introduction to the Customer Alliance API

The Customer Alliance API brings review management, guest surveys, and reputation analytics directly into your internal systems or tech stack. Whether you want to sync guest feedback with your CRM, build custom reporting dashboards, or trigger automated workflows, our API provides real-time access to your account data.

To dive straight into the technical specs, interactive endpoints, and authentication details, explore our full Customer Alliance API Documentation.

Key Capabilities: What You Can Do

  • Reviews: Fetch collected reviews, filter feedback, and retrieve your published replies across properties.
  • Surveys: Access published survey structures alongside guest responses and detailed answers (processed PII-free for security compliance).
  • Analytics: Aggregate reputation performance, NPS, CSAT, and overall rating scores for any section of your business hierarchy.
  • Insights: Extract AI-driven recommendations, track specific topic mentions, and explore your automated topic taxonomy.
  • Guests: Create or update guest profiles individually per connected property or Business Unit.
  • Nodes: Programmatically discover the complete property and departmental hierarchy accessible to your API key.
  • Webhooks: Register secure outbound endpoints to receive real-time, signed event notifications when new reviews or responses drop.

Getting Started

  1. Review the Docs: Head over to docs.customer-alliance.com
  2. to explore endpoints and parameters.
  3. Generate an API Key: Access your Customer Alliance dashboard settings to create your access credentials.
  4. Set Up Webhooks: Subscribe to events to receive immediate data pushes whenever new feedback is recorded.

    ℹ️How to generate an API Key and set up Webhooks

Need technical assistance or custom API access?  Reach out to our support team.