Managing APIs and Webhooks

An API key acts as a secure digital passport, allowing other authorized software applications to request and pull data from your account.

Key Directory: View a centralized list of all your currently active API keys.
Access Control: Monitor which keys are live, generate new tokens for new integrations, or revoke old keys instantly to maintain strict data security.

While APIs require your external systems to constantly check our platform for updates, Webhooks push data instantly the moment an event occurs.

Instant Data Triggers: Set up custom webhooks to automatically send information to other applications when specific triggers are met (such as a guest completing a survey or a new 1-star review arriving).
Automated Workflows: Use these payloads to update your internal CRMs, trigger alert systems in your proprietary software, or log data in external analytics sheets without delay.

To streamline the setup process for your engineering team or external software vendors:

Direct Documentation Access: Access our full, interactive API documentation directly from this page.
Easy Sharing: Copy and forward this documentation link to any internal developer or third-party webmaster working on your systems. It contains all the necessary endpoints, syntax rules, and payload schemas required for a successful connection.

The APIs and Webhooks settings panel is the dedicated developer hub for your account. This section provides the technical tools and documentation necessary to build custom, real-time data pipelines between Customer Alliance and your external software infrastructure.