Generating hot leads is a great way to boost your sales! One of the areas where you can look for hot leads is your own customers.
That’s why Customer Alliance is introducing a feature that allows you to ask your customer if they are planning to look for a new car in the near future.
Purchase Intention is a separate question added to your service surveys. After the service appointment, the customer is asked about their satisfaction with the services but additionally also about their willingness to buy a new car in the next half year.
Structure of the question
“Do you intend to purchase a car within the next six months?”
Answer options:
- Yes, I’m thinking about buying a new car in the next six months
- No, I’m not thinking about buying a new car in the next six months
Purchase Intention notification
When the Purchase Intention question is enabled in your questionnaire, in the Service subaccount you will find a predefined email notification.
Email notification subject: Purchase Intention
Notification will be sent to the recipients when:
- the customer answers the question by choosing the option: “Yes, I’m thinking about buying a new car in the next six months” and
the review is not anonymous.
Alert - Sales Opportunity
Together with the Purchase Intention notification, in your Service account will be created the Sales Opportunity alert.
For each Sales Opportunity, you will be able to:
- change the status,
- see the ideal resolving time (centrally defined by Mazda) in the top right corner,
- navigate to the review stream and visualize the review which generated the alert to better understand the client’s feedback.
It’s recommended to contact the customer within the first 7 days after you received the Sales Opportunity Notification.
How to enable the Purchase Intention Question
If you don't have this question in your survey yet, but you would like to have it, please contact MME who will commission the question implementation task to Customer Alliance.
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