--- title: In web/app surveys description: "2. Make sure that the first question on the questionnaire is a rating question (CSAT/CES/NPS) 3. Distribution: It will only show for CA questionnaire (distribution to CA questionnaire) 1.1 Automated s" --- [Skip to content](https://support.customer-alliance.com/en/knowledge-base/in-web/app-surveys#main-content) [More support](https://support.customer-alliance.com/en/knowledge-base/kb-tickets/new?hsLang=en) [Customer portal](https://support.customer-alliance.com/tickets-view?hsLang=en) ![Customer-Alliance-Horizontal-logo-on-light (2)](https://support.customer-alliance.com/hs-fs/hubfs/Customer-Alliance-Horizontal-logo-on-light%20(2).png?width=260&height=260&name=Customer-Alliance-Horizontal-logo-on-light%20(2).png) Open main navigation Close main navigation - [More support](https://support.customer-alliance.com/en/knowledge-base/kb-tickets/new) - [Customer portal](https://support.customer-alliance.com/tickets-view) Hello. 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[Settings](https://support.customer-alliance.com/en/knowledge-base/english?hsLang=en#settings) # In web/app surveys ### **Flow to enable the feature** 1. **On the** [**Automated sending page**](https://go.customer-alliance.com/multiple-messages/templates/761441/edit)**, enable the “show first question in email” option** [![](https://support.customer-alliance.com/hubfs/Knowledge%20Base%20Import/customer-alliance-5a8c922dd28c.intercom-attachments-7.comio57858379725b0be5d4e798cf7e9cd4a4cTPj3u47-P7Pay-a6AxbDlWsoGvDAyQ1-UP7TPVvMr8wgfAx8MJI0.png)](https://customer-alliance-5a8c922dd28c.intercom-attachments-7.com/i/o/578583797/25b0be5d4e798cf7e9cd4a4c/TPj3u47-P7Pay-a6AxbDlWsoGvDAyQ1-UP7TPVvMr8wgfAx8MJI0CkGPyOokUdJ4ATgUDg8g5UCknPBNXkhhakInkAKzq6ePMJX6ysiIOZrMKsQHf5J8k97NbvVDkPVNaNeq-njTbqaXD4OjWplBZri2jxVI0UcmV82HwlFysqnQ_PXJCLYugVb9dQ) - **The \[%questionnaire%\] placeholder also works for in-email question** - **“Preview mode” also works for in-email question** - **Custom HTML invitation email will not be supported for this feature** **2. Make sure that the first question on the questionnaire is a rating question (CSAT/CES/NPS)** - **If not - On the email, the button will show up instead of the question view (fallback)** **3. Distribution: It will only show for CA questionnaire (distribution to CA questionnaire)** - **If other distribution, the button will show up** ### **Behaviour in details** 1. **On the platform:** 1.1 Automated sending page: - The toggle needs to be activated on the Automated sending page \> Edit message. - It is available for ALL messages: - For “Review invitation message” &“Reminder”: - The Public review questionnaire is used - \[%questionnaire%\] placeholder acts the same as the button (can be placed everywhere on the message) **For other messages:** - The questionnaire linked to the message will be used - \[%questionnaire%\] placeholder acts the same as the button (can be placed everywhere on the message) **1.2 Survey builder:** - Must be an NPS, CES, or CSAT question AND first question in the survey - If those conditions are not fulfilled, the button will be shown on the survey instead of the question as a fallback. - If some changes are made to the questionnaire after some emails were sent out to customers with an in-email question, the question will appear on the email, and the redirects will work. - There is a warning message on the questionnaire builder: [![](https://support.customer-alliance.com/hubfs/Knowledge%20Base%20Import/customer-alliance-5a8c922dd28c.intercom-attachments-7.comio578583808952e864a316d4773d4294980mBAeKwCof6t7xgf7kaWtrx21neLI6UvJvB2lw8cKNDU0EqRi0EZ5.png)](https://customer-alliance-5a8c922dd28c.intercom-attachments-7.com/i/o/578583808/952e864a316d4773d4294980/mBAeKwCof6t7xgf7kaWtrx21neLI6UvJvB2lw8cKNDU0EqRi0EZ5M2ceSbMX-gYH4uf1YNSfbwNfZcAKiAoANV4a1o-b16r5_xGcX9kynV14H2ZlCLN38tzoo6SppYC4CVwgHmb8NBryDk-0SmIfLM0dg35vZpxQn8gPPVzS9T2VEieiw0t5G3P99Q) **2 Email + survey (end-consumer):** 2.1 When end-user clicks on a rating: - First question is already filled out on the questionnaire - Focus is on the second question (or sub-question) 2.2 Design: [![](https://support.customer-alliance.com/hubfs/Knowledge%20Base%20Import/customer-alliance-5a8c922dd28c.intercom-attachments-7.comio5785838260e36feb7a43ccd60d0ce0516MB4DfCS4S5MRz8D9r-n993ZFJEBnUjl8rbTzesfIs62CxW-ZCoy8.png)](https://customer-alliance-5a8c922dd28c.intercom-attachments-7.com/i/o/578583826/0e36feb7a43ccd60d0ce0516/MB4DfCS4S5MRz8D9r-n993ZFJEBnUjl8rbTzesfIs62CxW-ZCoy8KwfaMO-31X54xWLvZ5hc0uOG3RaXHDZEL0hrgIGqO86lH7_acEed0pu3-obeHNeU7ODDCc_t29P2t4r4FkR0tTJNQcAuZYuzHZaZBtvOi6FgVIiFUNPk_0mHiIC9FVchn1k5rA)Did this answer your question? 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